Summer is finally upon us – the heavens have opened, Murray Mound has been resurrected in SW1 and Glastonbury is preparing itself for an abundance of Rolling Stones fans and it is these two British antics making PR headlines this week.
PR Hit
It is festival time of year again and as music lovers throughout the country start make their way to fields for lots of hedonistic fun, in the back of their minds is that one underlying fear – how are they going to cope without their superfast 4G service? Well EE have the perfect solution – a broadband tractor.
The mobile network has kitted out one of Worthy Farm’s own New Holland eco-friendly tractors with a 4G mobile hotspot, letting anyone within 10 metres of the vehicle pick up the speedy mobile broadband signal over Wi-Fi, which will help those struggling with smartphone withdrawal to update all their social media channels.
PR Fail
Celebrity endorsement and false advertising is something that has been all over the news of late, Roberto Cavalli and H&M both found themselves in hot water after editing pictures of Beyonce, but now it seems there is a whole new type of deception on the cards –body doubles.
In an advertisement for a cosmetics brand, Kate Moss was replaced by a body double. Although the supermodel strutted her stuff for most of the advert a doppelganger was roped in for the moving shots. Whilst the reasons for the switch are unknown, it seems rather foolish to have a celebrity endorsing a brand but not actually appearing in all the adverts especially when it is for a cosmetic brand.
Next time you are coveting a celebrity’s body or image in an advert, it might be worthwhile to check it is actually them.
Stunt of the week
In a PR stunt to show its support to Andy Murray, and other British hopefuls taking part in Wimbledon this week, Morrisons has renamed its Wimbledon store ‘Murrisons. ’ I expect as Murray’s success at Wimbledon continues more PR stunts will emerge – after such a teary final last year fingers crossed Kleenex have already got something in the pipeline.
Digital campaign of the week
In December 2011 Argos launched their Alien family adverts over the Christmas period and since then we have all become familiar with the family which are voiced by Bill Nighy and Caroline Quentin.
This week the family has grown and they announced the birth of a new ‘alien’ on Twitter. In a clever audience engagement campaign they are asking their followers to suggest names for the baby using the hashtag #nameourbaby. The selected name will be included in the next TV spot, which will break on Saturday 29 June.
I wonder if the royal baby will be named via social media?
The post InsPRation appeared first on wpragency.co.uk.
